Kelsey Formost – Copy Class

“COPYWRITING 101”

• Exactly what copywriting is (and why it’s different than just plain ol’ writing)

• The philosophy behind why copywriting works

• How to write from your ideal customer’s mentality

• The ONE goal of all copywriting

• How to earn your readers’ trust using copy

DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE

• How to figure out EXACTLY who you’re writing for.

• How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer

• PLUS: My favorite Writer’s Block Busters if you feel stuck!

HOW TO WRITE A WEBSITE THAT SELLS!

• The step-by-step process of writing a website that sells

• Creating and understanding your unique value proposition

• The importance of having site and page goals & how to set them

• How to write headlines & sub-headlines that convert

• How to easily write body copy without getting intimidated

• & Finally- easy design tips that will make your site a pleasure to read!

WRITING EMAILS THAT CONNECT & CONVERT!

• Why email should be your business’ #1 priority

• How to create the perfect opt-in so people are excited to join your list

• The 3 kinds of emails you NEED to have for your business

• How to write irresistible “omg-I-have-to-click” subject lines

• & My foolproof “High Five” method for writing drip campaigns

Plus bonuses and downloads like:

• Ideal Customer Avatar worksheet-meets-mini-course

• A fully-written email welcome sequence template-meets-mini-course

• My proven website Headline Generator

• & other bonuses

Sales Page :

https://kelseyformost.com/copyclass