Gary C. Halbert盖瑞.亥尔波特简介
”以我为例。我拒绝了 10 个人中至少有9 个想和我一起工作，我的办公室目前有足够的工作订单，让我和我的员工在接下来的两年里不停地忙碌。只要我能把手放在一张纸和一支圆珠笔、一支铅笔或一支蜡笔上，我几乎可以在任何地方谋生。我可以在船上、牢房里、潜艇上，甚至在月球上做我的事。如果我选择每周工作 40 小时，我可能每年至少能赚 10 到 1500 万美元。我不选择努力工作。我在船上花费的时间比在办公桌上花费的时间要多得多（我什至没有一个——我通常在厨房的桌子上工作）但是，如果我有一个月的收入减少，那会让我感到沮丧超过 100,000.00 美元。”
— 这是《真正的写作艺术》一期的摘录。您可以通过单击此处免费获得完整的问题 …或下面的链接。
尽管 Gary 已经去世，但他的两个儿子 Kevin 和 Bond 都幸存下来，这两个儿子让他的生意和出版物得以延续。我们都非常感谢 Gary 将他的专业知识和知识传授给我们……以及他的儿子们提供的知识。
Rather than tell you about Gary Halbert (who, by the way, was a legend in his own time…according to him…and just about everyone else who knew him) I’m going to excerpt from one of his many newsletters. That should give you a good start.
“Pay careful attention. The ability to write ads and/or letters that sell is by far the most wonderful money-making skill you could ever hope to acquire. If you master this skill you should never again have to worry about money. The ability to write copy that brings in orders on a profitable basis is as rare as hen’s teeth. And, if you can do it, I mean really do it, you can virtually write your own ticket.”
” Take me, for example. I turn down at least 9 out of 10 people who want to work with me, and my office currently has standing orders for enough work to keep me and my staff busy non-stop for the next two years. I can earn my living virtually anywhere as long as I can get my hands on a piece of paper and a ball point pen or a pencil or a crayon. I can do my thing on a boat, in a prison cell, in a submarine and probably, even on the moon. If I chose to work a regular 40-hour week, I’d probably earn at least 10 to 15 million dollars a year. I do not choose to work that hard. I spend far more hours on my boat than I do at my desk (I don’t even have one anymore — I usually work at my kitchen table) and yet, it would be upsetting to me if I had a month where I earned less than $100,000.00.”
— this is an excerpt from the REAL Art of Writing Copy issue. You can get the full issue, for free by CLICKING HERE…or the link below.
Although Gary has passed, he is survived by his two sons, Kevin and Bond, who keep his business and publications alive. We all owe a great debt of gratitude to Gary for passing on his expertise and knowledge to us…and to his sons for making it available.
Below I’m going to list three of my favorite issues of his newsletters and a link to the entire archive. Enjoy and profit.