尤金 M.施瓦茨简介

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撰稿人、企业家、作家

来自纽约时报

施瓦茨先生是一名专长于直邮活动的广告文案撰稿人,着有 10 本书,包括《广告突破》和《辉煌突破》。他在直邮广告中写了一些最著名的台词,例如“给我 15 分钟,我会给你一个超级记忆力”,它推出了记忆专家哈里·洛林的第一本书。

他于 1927 年 3 月 18 日出生在蒙特州的比尤特,并就读于华盛顿大学。1949 年,他搬到纽约市,加入 Huber Hoge & Sons 的广告公司,担任信使,并逐渐晋升为文案主管。1954年,他独自创业。

An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.

He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.

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